There is no definitive answer to which topic is the best to start on YouTube, as different topics may appeal to different audiences, niches, and preferences. However, based on historical data, here are some of the possible YouTube trends and topics that you can consider for 2023.
- Short format videos, such as YouTube Shorts, Instagram Reels, etc.
- YouTube handles, or usernames, that reflect the creator’s personality and niche
- YouTube live videos, that keep viewers engaged and relatable
- Better (personalized) shopping journey, that allows viewers to buy products directly from YouTube videos
- Sports, especially e-sports and niche sports, that attract a large and loyal fan base
- Hybrid creators, who combine different formats and genres of content, such as music and comedy
- Memes, that are viral, humorous, and relevant to the current culture
- Future is electric, that covers topics such as electric vehicles, renewable energy, and smart devices
- 360-Degree Videos, that offer immersive and interactive experiences for viewers
- Follower-Driven Content, that involves the audience in the creation process and responds to their feedback
- Gaming, that showcases gameplay, reviews, tips, tricks, and challenges
- How-To Videos, that teach viewers something new or useful
- Video Chapters, that allow viewers to skip ahead or rewind to specific segments of the video
- Parasocial Relationships, that foster a sense of connection and intimacy between creators and viewers
- Morning And Night Routines Videos, that share the daily habits and rituals of creators
- Sustainable Video Project, that promote eco-friendly practices and products
- Immersive Shopping Videos, that showcase products or services in a realistic and engaging way
- Shopify Partnership, that enables creators to sell their merchandise directly on YouTube
- Challenge Videos, that involve doing something fun, daring, or difficult
- Documentaries, that explore a topic or story in depth and with evidence
Finally, these are not the only topics that you can choose from. Don’t think too much, you should choose a topic or category that you are interested in and knowledgeable about, create your own unique content based on your passion, skills, knowledge, or interests. Attracts and retains your target audience, the most important thing is to be authentic, creative, and consistent with your YouTube channel.
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