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Requirements for Images and Videos Needed in 8 Popular Social Media

     Updated: April 20, 2022     Daily Related ReadingGrow YouTube

Have you ever encountered an annoying circumstance like this? When uploading a video or a picture to a social media platform and you may ever see a notice like out of specifications, so you have to make some changes to try again. The reasons could be type, size, length, resolution and so on. This is a waste of time if we clearly know the requirements and limitations of the video site before rendering the video.

What video size does YouTube support?

youtube logo

YouTube supports a lot of video types. But in order to get the best watching experience and avoid issues like cropping videos again and again, you have to make sure that you are using the best video format for YouTube and using the following dimensions:

Resolution Name Quality
3840×2160 2160p 4K
2560×1440 1440p 2K
1920×1080 1080p Maximum YouTube video resolution for HD
1280×720 720p Minimum YouTube video resolution for HD
854×480 480p Standard definition
640×360 360p Traditional website resolution
426×240 240p Minimum YouTube video size

Recommended size for images on YouTube

Beginners on YouTube are always wondering why they’d better use the recommended image size for YouTube’ cover, channel icon, profile photo, thumbnail picture and banner. This is not only because YouTube asks you to do, but also for these images will be displayed differently on other devices, such as TV, smartphones, desktop and Tablet.

That means when accessing YouTube on a tablet, part of the uploaded image will not be shown. In other words, it is not in a self-adaption mode, showing completely when the UI size changed.

Channel Cover Photo  2560 x 1440 pixels
TV display The visible area is 2560 x 1440 pixels
Desktop display The visible area is 2560 x 423 pixels
Tablet display The visible area is 1855 x 423 pixels
resolution of channel cover photo
Name Resolution
Channel Icon/Profile Photo 800 x 800 pixels
Thumbnail Images 1280 x 720 pixels
YouTube Banner 2120 x 1192 pixels
resolution of profiel photo

facebook logo

What resolution of Page’s profile picture does Facebook support?

The same as YouTube, it varies when the display device changes.

diemension of profile picture on facebook

What resolution of Page’s profile picture does Facebook support?

diemension of page's cover on facebook

If you use your logo or text as profile pictures and cover photos, you may get a better result by using a PNG file.

Keep in mind that your Page’s profile picture will be cropped to a circular shape in ads and posts, but will remain the same square shape when people visit your Page. You’d better to preview what your Page’s profile picture will look when cropped.

What video formats does Facebook support?

Facebook supports almost all types of video files but recommends using the MP4 format or MOV format.

Maximum video resolution 1080p
Maximum video size 10 GB
Maximum video length 240 minutes
video formats of Facebook

The longer your video is, the larger its file size will be. This may affect video quality and its upload speed. ·

Facebook also recommends Stereo AAC audio compression with 128kbps or more.

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What video formats does Twitter support?

Twitter currently supports MP4 and MOV video formats on mobile apps and it supports MP4 video format with H264 format with AAC audio on the web.

Maximum video size 512MB
Maximum video length 2 minutes and 20 seconds
video formats of twitter

What are the limitations of video resolutions and aspect ratios that can be uploaded on the web?

Minimum resolution 32 x 32 pixels
Maximum resolution 1920 x 1200 (and 1200 x 1900) pixels
Aspect ratios 1:2.39 – 2.39:1 range (inclusive) 
Maximum frame rate 40 fps
Maximum bitrate 25 Mbps
video resolutions and aspect ratios

What are the video upload requirements for IGTV on Instagram?

Video File Type MP4 format
Minimum video length  60 seconds
Maximum video length 15 minutes on the mobile device
60 minutes on the web
Video aspect ratio a vertical video with an aspect ratio of 9:16
a horizontal video with an aspect ratio of 16:9
Video Size a minimum frame rate of 30 FPS (frames per second)
a minimum resolution of 720 pixels
minimum file size 10 minutes or less is 650MB
maximum file size 60 minutes is 3.6GB
Cover Photo Size 420 x 654 pixels (or 1:1.55 ratio)
video requirements for IGTV on Instagram

tumblr logo

How to create a video post on Tumblr?

On the web: If your video is already posted on other video sites like YouTube, you can just open a new video post, click the globe icon, and paste its embed code or video link into the post form. You can also click the camera icon to upload your own MOV or MP4 files—up to 100MB and 5 minutes per day.

On mobile: You can post videos in a couple of ways. You can insert a video in your post. Or directly paste in a link from other video sites.

pinterest logo

What are the specs or both standard videos and max-width videos on Pinterest?

File type .mp4, .mov or .m4v
File size 2GB max
Encoding H.264 or H.265
Length 4 seconds – 15 minutes (Recommended length for video ads: 6-15 seconds)
Text Title: Up to 100 characters. If no title, description will show in feed. Description: Up to 500 characters. For either title or description, the first 50-60 characters are likely to show up in the feed. 
Aspect ratio Required for standard video: Taller than 1.91:1 and shorter than 1:2Recommended for standard video: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)
Required for max-width video: 1:1 (square) or 16.9 (widescreen)
specs of videos on pinterest

linkedin logo

What are the specs of video posts on Linkedin?

Plan and adhere to these technical specifications when creating videos for LinkedIn.

These specifications vary between standard native videos and LinkedIn video ads, so make sure to take note of the difference.

LinkedIn Native Video Specs

Minimum video length 3 seconds
Maximum video length 10 minutes
Minimum file size 75KB
Maximum file size 5G
Aspect ratio 1:2.4 or 2.4:1
Resolution range 256×144 pixels to 4096×2304 pixels
Frame rates 10 – 60 frames per second
Bit rates 192 kbps – 30 Mbps
File format ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
Formats that are not supported ProRes, MPEG-2, Raw Video, VP6, WMV1as
Orientation Horizontal or vertical (Vertical videos are cropped into a square in the feed.)
LinkedIn Native Video Specs

LinkedIn Video Ad Specs

Minimum video length 3 seconds
Maximum video length 30 minutes
Minimum file size 75KB
Maximum file size 200MB
Pixel and aspect ratio 360p (480 x 360; wide 640 x 360), 480p (640 x 480), 720p (960 x 720; wide 1280 x 720), 1080p (1440 x 1080; wide 1920 x 1080)
File format MP4
Frame rate Maximum of 30 frames per second
Audio format AAC or MPEG4
Audio size Less than 64KHz
Orientation Horizontal (Vertical videos are not supported by LinkedIn video ads.)
LinkedIn Video Ad Specs

Planning to serve your video on more than on social network? Check out our complete guide to social media video specs.

tiktok logo

What format of video post does TikTok support?

TikTok’s specs and dimensions have remained compliant with the smartphone.

Since TikTok has been based around iOS and Android devices, its specs and dimensions have remained pretty consistent with what most standard smartphones can record and upload. With the launch of a TikTok Video Ads format, specifications for ads are now defined, as are general best practices for videos:

Video File Size Up to 287.6 MB (iOS) and 72 MB (Android) in size
Video Length Max 15 seconds(Can also combine story videos together for up to sixty seconds of video)
Asset Dimensions 1080 x 1920 (video must use the entire canvas)150px margin on top and bottom, 64px margin on each side
Resolution 9:16 aspect ratio
File Type MP4 or MOV file
Video Code H.264 encoded
Orientation: Vertical video is preferred, but horizontal is allowed
the video format of TikTok

That’s all information about the requirements and limitations of video posts on the first 8 popular soical media. If you find it useful, welcome to share it with your friends.

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