YouTube Analytics is a tool that allows you to track your channel’s performance and improve your content based on data. You can use YouTube Analytics to see how many views, watch time, subscribers, and revenue you have, as well as how your audience finds and interacts with your videos. You can also compare different videos and time periods to see what works best for your channel. So it’s a powerful tool that can help you grow your YouTube channel by providing you with data and insights on your video and channel performance.
First you should know what YouTube Analytics can do?
- Track your views, watch time, subscribers, and revenue
- Understand how your audience finds and interacts with your content
- Identify your top-performing videos, topics, and formats
- Optimize your video titles, descriptions, tags, and thumbnails
- Compare your performance with other channels and videos
- Experiment with different strategies and measure their impact
- To access YouTube analytics, you need to sign in to your YouTube account and go to YouTube Studio. From there, you can select Analytics from the left menu or from the dashboard. You can also view analytics for individual videos by pointing to the video and selecting Analytics.
To access YouTube Analytics, you need to sign in to YouTube Studio and select Analytics from the left menu. You can also view analytics for individual videos by pointing to your video and selecting Analytics. YouTube analytics has different tabs that show you different types of data and reports, you can toggle between different tabs and reports depending on the information you’re looking for.
- Overview: A summary of your channel and video performance, including key metrics, views, watch time, subscribers, estimated revenue, typical performance, top content, real-time views, stories, and top remixed.
- Content: A breakdown of how your audience finds and interacts with your content, including views, impressions, click-through rate, watch time, subscribers, traffic sources, playlists, end screens, cards, comments, likes and dislikes, and sharing.
- Audience: A profile of your audience demographics, interests, behavior, and loyalty, including age, gender, geography, language, watch time by hour of day and day of week, other channels they watch, other videos they watch on YouTube, returning viewers, new viewers vs. returning viewers ratio, average views per viewer, subscriber bell notifications.
- Revenue: A report of your estimated earnings from the YouTube Partner Program (if you’re eligible and enrolled), including revenue sources (such as ads, memberships, super chat and stickers), monthly estimated revenue, RPM (revenue per thousand views), CPM (cost per thousand impressions), ad types (such as skippable video ads or display ads), transaction revenue (such as memberships or super chat), YouTube Premium revenue.
You can also use Advanced Mode to view more detailed and customized data, compare performance across different periods or videos, and export data to Google Sheets or CSV files.
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